Sometimes, the results come when you least expect them.
This is how one of our customers won their highest MRR account.
…And how it paid for his podcast campaign 9 times over.
For context, our customer is a seed-stage SaaS company providing a cybersecurity solution.
Our objective was to book their founder on 12 podcasts in 3-4 months.
Now… What this customer did better than most podcast guests was that he spent time building relationships with the hosts.
You see, hosts usually have other jobs than just running a podcast.
They are founders.
They are executives.
They are decision-makers.
And that was the case here as well.
After one interview, our customer reached out to the host and asked:
“What can I do to make this episode successful?”
That started the conversation.
As the conversation evolved, the host asked about the solution our customer provides because they recently had a data breach.
Aka the situation when you WISH you’d had a reliable cybersec solution in place.
Long story short, the host decided to purchase our customer’s product.
Nearly 100 seats.
A HUGE bump in the monthly recurring revenue.
All as a result of a single conversation on a podcast.
What’s the lesson here?
Don’t underestimate the relationships you’ll build with hosts.
It’s the ONE guaranteed interaction you’ll always have.
Make it count!