One of the best indicators of a podcast’s relevancy are the previous guests.
You see, it doesn’t matter so much whether the podcast is huge or small.
What matters is that it’s relevant to you and your industry.
To quickly identify that the podcast is right for you, simply go through the last episodes to see if you recognize some of the previous guests. Or the companies.
If you’re selling sales technology software to B2B companies, search for the names you recognize.
If you discover that a few of these relevant companies or executives got featured recently, there’s a big chance that this show will be relevant for you too.
Focus on that.