More B2B executives are appearing on podcasts.
Time commitment & credibility.
Especially in the SaaS space, executives understand that having a powerful personal brand leads to real business results.
Now what makes appearing on podcasts different from producing your own content is how little effort it takes.
If you want to do everything properly, one podcast interview takes around ~3 hours.
– Prep = 30 min
– Pre-interview = 30 min
– Interview = 60 min
– Follow up = 15 min
– Promotion = 60 min
(most of this can be delegated to your team)
So within ~3 hours, you’ll:
– Have a long-form piece of content you can repurpose
– Build a relationship with the host
– Connect with new relevant people
– Increase brand awareness as you reach new audiences
All with just 1 interview.
That said, podcast interviews, combined with other content you produce is a killer combo.
Appearing on podcasts offer 3rd-party credibility because it’s someone else talking about YOU and your expertise.
It’s not a coincidence that the most “B2B influencers” include them in their personal brand mix to stay relevant.