More B2B executives are appearing on podcasts.
Why?
Time commitment & credibility.
Especially in the SaaS space, executives understand that having a powerful personal brand leads to real business results.
Now what makes appearing on podcasts different from producing your own content is how little effort it takes.
Consider this:
If you want to do everything properly, one podcast interview takes around ~3 hours.
– Prep = 30 min
– Pre-interview = 30 min
– Interview = 60 min
– Follow up = 15 min
– Promotion = 60 min
(most of this can be delegated to your team)
So within ~3 hours, you’ll:
– Have a long-form piece of content you can repurpose
– Build a relationship with the host
– Connect with new relevant people
– Increase brand awareness as you reach new audiences
All with just 1 interview.
That said, podcast interviews, combined with other content you produce is a killer combo.
Why?
Appearing on podcasts offer 3rd-party credibility because it’s someone else talking about YOU and your expertise.
It’s not a coincidence that the most “B2B influencers” include them in their personal brand mix to stay relevant.