More tools is never the solution | George Coudounaris, The B2B Incubator
What’s the one marketing trend that you wholeheartedly disagree with? I think probably the main one is this completely unhealthy obsession that b2b marketers have with data? I mean, I feel like it’s unless your computer screen looks like the opening credits of the matrix with all the green code falling down the screen, you’re […]
Stop measuring the ROI for every single marketing activity | Drew Brucker, Lasso
https://www.youtube.com/watch?v=dukzW7A7MSg What’s the one marketing trend that you wholeheartedly disagree with? Can for the love of God, we please stop trying to measure ROI for every single marketing activity. I think that’s got to be the number one question if I were looking for a job tomorrow, I would want to know the answer to […]
PLG doesn’t work on its own | Matt Wolach, RingBot
https://www.youtube.com/watch?v=QKyhf3iOjyM What’s the one marketing trend that you wholeheartedly disagree with? I see people talking about PLG all the time. And it sounds so enticing people who have developed a product, it sounds great if you can just make the product good enough, then people just want to buy it right. And there’s, there’s a […]
Do you really understand your MarTech stack? | Pasha Irshad, Shape & Scale
https://www.youtube.com/watch?v=3Cjf6Gp7Ltk What’s the one marketing trend that you wholeheartedly disagree with? Web 3.0 and the metaverse and its effect on b2b marketing. It’s idiotic to even think that the metaverse or, you know, web 3.0, should be in the lexicon of any true revenue leader right now, in b2b SaaS and or the organisations that […]
B2B marketers have gotten lazy | Mark Evans, Marketing Spark
https://www.youtube.com/watch?v=Mzc-MCwPbIs What’s the one marketing trend that you wholeheartedly disagree with? This may sound kind of strange given I spend so much time building a personal brand. But I totally disagree with the idea that you need to build a personal brand. You see so many posts on LinkedIn about the importance of building a […]
Drop your content expectations | Ryan R. Sullivan, Podcast Principles
https://www.youtube.com/watch?v=RPNPvrk6E34 What’s the one marketing trend that you wholeheartedly disagree with? The thing that I would disagree with is any trope that tells you that consistency is the thing that’s going to change the game for you, or quality is the thing that’s going to change the game for you. You know anything where it’s […]
The #1 question B2B marketers should ask | Sam Kuehnle, Refine Labs
https://www.youtube.com/watch?v=8jxagjpidV8 What’s the one marketing trend that you wholeheartedly disagree with? I know it’s played out. But it’s the obsession with attribution, it kills me. But it’s bigger than just attribution. For me, it goes back to just what I call common sense marketing. So when you stop being a marketer, when you stop being […]