Podcast Call To Action Template
At the end of your podcast interview, the host will ask you where can people learn more about you. And that’s when most people mess up. Why? Because they don’t make it clear enough. Guest: “Visit my website.” Listener’s mind: “Okay. What’s the URL?” Guest: “Reach out to me via LinkedIn.” Listener’s mind: “Okay… Why?” […]
Podcast Guesting Is Not Linear
Someone listened to your podcast interview… They ignored all call to actions… And yet, they became customers… Why? 🤔 It’s simple. 💡 They weren’t ready to buy from you when they heard you for the first time. But your podcast interview still did its job: 👉 It made a potential customer aware of you, your […]
Are You Ready To Start Speaking On Podcasts?
In podcast guesting, the right timing is important. Here are the differences for young vs. established brands: 💥 A young brand: In this context, let’s pretend that you run a pre-seed or a seed SaaS company. The chance is that you are still “figuring stuff out”. Maybe you haven’t nailed down your messaging yet. Maybe […]
Stop Trying To Measure The Impact Of Each Podcast Interview
STOP trying to measure the impact of each podcast appearance. You’re wasting your time. “Cool, but how do I know it’s working?” There are a couple of things you might look into. But first of all, let’s talk about a timeframe. After you start your podcast guesting journey, it’ll take around 5 months before you […]
Your First Podcast Interview WIll Suck
Doing things for the first time usually sucks. It’s uncomfortable. And appearing on podcasts is no different. Every week, we have a bunch of coaching calls with our customers. For many of them, it’s their first time appearing on podcasts. And although they’re skilled entrepreneurs and executives, even then they get nervous. It’s normal and […]
Get The Benefits Of Having A Podcast Without Launching One
You don’t need to start a podcast to get the benefits. 🤯 Here’s an alternative approach most B2B marketers ignore… When it comes to crafting a B2B podcasting strategy, most companies think that they should start a podcast. But running a podcast requires A LOT of commitment and budget (if you want to do it […]
Podcast Reviews (Usually) Don’t Matter
Many podcast hosts love to chase vanity metrics… Their favorite? The number of reviews on Apple Podcasts. 🤦♂️ At Speak On Podcasts, we’ve seen podcasts with 100s of 5* reviews, yet the podcasts were horrible. We’ve also seen shows with less than 10 reviews and they were top-notch. You see, podcast hosts often incentivize their […]
Reach New Audience Without Starting A New Channel
Want to reach new audiences? Start speaking on existing podcasts as a guest. The chances are that there are 20-50 podcasts that target the EXACT audience you want to reach. And appearing on them as a guest is one of the most efficient ways to reach people who should know about you. Yet, many B2B […]
Podcast Interview Is Like A Keynote Speech
Would you say ‘no’ to giving a speech to 300 people? You’d be crazy to decline… Especially, if people in the audience are your ideal buyers. The same goes for podcasts. People who tune into your podcast interview made a conscious decision to listen to YOU. They weren’t interrupted with any ad, forcing them to […]
13 Things People Can Do When Listening To Your Podcast
Want more people to contact you after your podcast interview? Understand that your episode is NOT their main priority. 👇 Here are 13 things people do while listening (4 is my favorite): 1. Writing an email 2. Lifting weights 3. Taking a shower 4. Walking a dog 5. Texting their spouse 6. Browsing a photo […]