Do you run an email newsletter?
Then you should speak on podcasts.
Here’s why:
Earlier this year, one of our customers shared his podcast interview with his newsletter subscribers.
It’s not a huge list.
Just a couple hundred engaged readers from the SaaS industry.
But here’s the thing:
The email where he shared his interview got nearly 3 times higher open rates and CTRs.
Why?
It interrupted a pattern.
Week 1 – Content written by me
Week 2 – Content written by me
Week 3 – Content written by me
Week 4 – Content written by me
Week 5 – Content WITH me, created by someone else
Simply put, it was something else.
Yet, still relevant.
So if you run an email newsletter, spice it up with a few podcast interviews.
Your subscribers will thank you with more engagement and clicks. 🙂