Meet Scott Stouffer. As the CEO & Founder of scaleMatters, he shares how B2B companies build GTM engines that reduce CAC, shorten sales cycles, and drive capital-efficient growth.
Scott Stouffer is a 5X CEO / 3X Founder — currently, the CEO & Founder of scaleMatters, delivering Go-to-Market operations, analytics, and insights to help businesses drive capital-efficient growth. Scott is also the co-host of The Data Room podcast.
Scott took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion.
Since 2011, Scott has focused much of his energy on early and growth-stage tech companies. Building quantitative data and process models that uncover waste, inefficiency, and friction in the Go-to-Market function.
His method of managing Go-to-Market was so effective (71% CAC reduction and 47% faster sales cycles in 6 months) at his last company (Salsa Labs) that he started scaleMatters to help more B2B companies drive faster, capital-efficient growth.
Scott is looking forward to sharing his story and message with your audience. Simply reply to the email you’ve just received from Speak On Podcasts to arrange an interview.
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The expected market downturn in 2023 is causing companies to shift from growth at all costs and prioritize efficiency instead. But many revenue leaders are struggling to make informed decisions due to a lack of quality data and expertise in implementing and optimizing their GTM (sales and marketing) strategy. This can lead to unconscious iterations and suboptimal decision-making.
On your podcast, Scott can share his agile GTM management that helps companies overcome these challenges by continuously gathering feedback data and creating feedback loops. This method allows senior revenue leaders to optimize their GTM strategy more efficiently, make better decisions faster, and save time and resources as the company scales.
Noisy KPI dashboards & static scorecards have made us all numb to data. Nothing jumps out as actionable. It’s very difficult to interpret what’s important and what’s not, and what’s actionable without context. Especially in 2023, investors need a set of actionable data that allows them to draw conclusions about the future prospects for a business, based on current performance.
On your podcast, Scott can share the 5 key elements of context that make GTM reporting actionable to improve operations and outcomes. He’ll explain why the first critical contextual element is time. He’ll explain how the contextual elements of plan, time, causality, significance, and industry benchmarks are crucial to making GTM data actionable.
The revenue operations team often knows more about the tactical ins and outs of growing the company than any other department. They spend a lot of energy on the entire lead-to-deal funnel process. They have a good understanding of where friction occurs and where there are points of inefficiency that negatively affect win rates or increase the sales cycle length. How can RevOps leaders get a seat at the executive leadership table to provide insights and analysis?
On your podcast, Scott can share tangible ways that RevOps leaders can provide such strategic value to the C-suite. Specifically why the more strategic value they provide to executives, the more supportive they’ll be of teams and initiatives. He can explain how to set up your data infrastructure to identify friction and what specific types of insights are most valuable to CROs, CFOs, and CEOs.
If there is a specific topic you would like Scott to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Scott to see if he was able to talk in detail and deliver value to your audience.
To schedule an interview with Scott Stouffer, please reply to the email you’ve received from the Speak On Podcasts team or click the button below.