A weekly podcast records 52 episodes a year.
But… they often receive 50+ pitches a week.
As a result, over 98% of podcast pitches get rejected.
(Or less than 2% get accepted)
If you break it down like this, it immediately makes more sense to spend a ridiculous amount of time crafting a podcast pitch.
Yet, most PR agencies, podcast booking agencies, and in-house teams still don’t understand this.
They think that only because someone has an interesting story (according to them), the hosts will be interested.
It couldn’t be further from the truth.
The sheer volume of pitches makes it so difficult to pay close attention to each guest introduction.
For that reason, you need to keep your guest pitches incredibly relevant and to the point.
Otherwise, you’re wasting your time… And the host’s time as well for that matter.
Always prioritize relevance over outreach volume.
Sending 10 well-crafted emails gets you more bookings than 100 crappy, templated messages.