Qualitative & quantitative metrics in podcast guesting:
– On calls, prospects seem more educated
– People mention your brand across social media
– More inbound speaking/podcast opportunities
– Increase in the 3rd party recommendations
– Positive feedback from your sales team
– Interviews get mentioned as a lead source
– More branded search
– Landing page visits
– Leads generated
– More time spent on your site
Or… you don’t measure anything because you simply know that you should speak on podcasts.
That’s what many of our customers chose to do and they keep crushing it.