Podcast Guesting Tips

Impatient marketers hate podcast guesting. Why? Because the best results come after month #5… Yep – it’s that never-ending battle: “Invest for the future.” VS. “Invest for the now.” The truth is, you should do both. If you JUST focus on the future, your Q4 pipeline might dry up. If

Appearing on podcasts? Here are 18 unexpected situations that might happen: 1. The interview gets canceled 2. The host doesn’t show up 3. Your kid interrupts the interview 4. Unexpectedly, it’s a video podcast and your hair’s a mess 5. The episode doesn’t get published 6. You’ll need to reschedule

Do you run an email newsletter? Then you should speak on podcasts. Here’s why: Earlier this year, one of our customers shared his podcast interview with his newsletter subscribers. It’s not a huge list. Just a couple hundred engaged readers from the SaaS industry. But here’s the thing: The email

PR agencies have a hard time booking clients on podcasts. Why? It requires a completely unique approach. You see, most PR agencies are generalists. They offer tons of other services. And oftentimes, podcast booking is just one of many. So what will they most likely do? A. Craft a unique

Not sure if: Should you host your own podcast or appear on others first? I think it’s better to start with appearing on others – here’s why: 💥 First, you’ll find out if you enjoy being in front of the mic. 💥 Second, you’ll become a better speaker (and a

Here’s how to turn your podcast interview into content: 1. Wait for the episode to be released (usually ~1 month after the recording) 2. Once it’s released, decide what you want to create (video snippets, audiograms, or just images) 3. Listen to the full episode and write down the timestamps

Someone listened to your podcast interview… They ignored all call to actions… And yet, they became customers… Why? 🤔 It’s simple. 💡 They weren’t ready to buy from you when they heard you for the first time. But your podcast interview did its job: 👉 It made a potential customer