Podcast Guesting Tips
Snackable posts to leverage podcast guesting for your B2B brand the right way.
Looking for podcasts to appear on as a guest? It’s not that difficult… 👇 But ONLY if you follow this 5-step strategy: Step #1: Define your expertise Example: Sales Step #2: Go one level deeper Example: Outbound Sales Step #3: List 5 keywords related to your industry Example: “outbound sales”,
Seed vs. Series A (SaaS) Here are the 3 main differences when it comes to speaking on podcasts. 👇 This is how they describe their goals: Seed: Generate more revenue Series A: Generate demand 👇 These are the speakers: Seed: Founder/CEO Series A: Founder/CEO/Executive Both usually have a team around
Our customer generated $70k from just ONE interview. On a podcast, that gets under 500 listeners per episode. → Here’s how it happened: 👇 David sells a software platform for e-commerce entrepreneurs. The host of a second interview we booked him on is an agency owner working with e-commerce store
About to appear on a podcast? 👇 Here are 8 things to prepare before your next interview: – 10-min buffer time before and after on your calendar – Compelling lead magnet to convert the listeners – Stories and anecdotes relevant to your topic – Your call to action statement –
Finding the right podcast to appear on is NOT easy. If you underestimate this step, you will fail to secure any bookings. Here’s how to do it right: 💥 Matching your topics Being a marketer doesn’t automatically make you the right fit for every marketing podcast. Most podcasts lean towards
Here are 3 reasons why you SHOULD NOT leverage podcast guesting as a strategy: 💥 You sell seasonal or time-limited products and services Let’s say you are organizing a one-time event… Using podcasts to promote it would be impossible. Why? You cannot control when the episode gets recorded and airs.
4 to 6 months. That’s how long it takes to see results from podcast guesting. Here are 5 reasons why: 💥 Setting everything up If you want to do things right, you need to do the following: – Decide on the target audience – Identify 3-5 topics – Prepare your