Podcast Guesting Tips
Snackable posts to leverage podcast guesting for your B2B brand the right way.
The # of podcast downloads” is a useless metric. It’s like measuring the success of your ebook based on how many times it’s been downloaded. Yeah, it’s nice that someone downloaded the episode but did they *actually* listen to it? Often, the answer is no. Yet, podcast hosts (and guests)
Podcast reach estimates are WILDLY inaccurate. And often, they’re not even directionally correct. There are many sites and databases that will give you an estimated reach of a podcast. Why do they exist? Well, because most marketers want to measure every little thing, including the things that really don’t matter.
Podcast Outreach: Should you do it in-house or hire an agency? Here’s how to decide… 💥 Do it in-house if: – You have a person who can dedicate 4h/day to research, outreach, and scheduling – You have existing relationships with a few podcast guests – Podcast outreach, as a skill,
Do you struggle to keep track of your podcast appearances? Use this method to fix this in just 10 seconds p/ week. (Works for both your name and brand name): Step #1: Go to ListenNotes (dot) com Step #2: Search your name or your brand name. Use quotation marks to
$200 per booked podcast interview $1,000 per booked podcast interview What’s the difference? 🤔 When you work with a podcast booking agency, the outcome is usually the same: → Booked podcast interviews So why do agencies charge different rates? It comes down to a few things: 💥 1. Level of
Forget about volume. Spamming hundreds of podcast hosts might have worked 5 years ago. But today? Nope. Today, the host has all the leverage. 👇 Consider this example: Imagine you publish 1 episode a week. That’s 52 episodes a year. And if the podcast is any good, the host easily
It’s not a coincidence. The most visible B2B brands have a huge podcasting footprint. They either run their branded podcast, appear on other relevant podcasts, or pay for sponsorships. Very often, combining at least two of the above. I’ve searched for 5 successful B2B brands on ListenNotes and here’s what