Podcast Guesting Tips
Snackable posts to leverage podcast guesting for your B2B brand the right way.
Nervousness before a podcast interview is good. You should welcome it. Why? It motivates you to prepare. The most engaging podcast guests crush the interviews for 2 reasons: a. They prepare b. They are experienced speakers Often, it’s a combination of both. But if you’re just starting, it’s more than
After appearing on a podcast, some guests win new opportunities. But for the majority, that’s still far from the truth. 👇 Stop doing these 3 things to increase your odds: 1. STOP relying on the listener Very often, guests think that after their episode gets published, interested listeners will get
You should keep your podcast call to action natural. Use this formula to make your CTA sound natural AND perform well: At the end of most podcast interviews, the host will ask you where people can learn more about you and your business. And that’s when most guests mess up.
Qualitative & quantitative metrics in podcast guesting: Qualitative: – On calls, prospects seem more educated – People mention your brand across social media – More inbound speaking/podcast opportunities – Increase in the 3rd party recommendations – Positive feedback from your sales team Quantitative: – Interviews get mentioned as a lead
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally. Wait… WHAT? 3 years ago, I started Real Talks With Jacob to have conversations with interesting people. It was never my intention to grow it into a
A weekly podcast records 52 episodes a year. But… they often receive 50+ pitches a week. As a result, over 98% of podcast pitches get rejected. (Or less than 2% get accepted) Crazy right? If you break it down like this, it immediately makes more sense to spend a ridiculous
Copy our podcast booking process. (This is how we’ve booked 2,500+ interviews) Step 1: Audience – Write down who you want to reach. Use job titles and industry. Step 2: Topics – Describe 3 topics that you can talk about relevant to your audience. Step 3: Presentation – Put together