Podcast Guesting Tips

Snackable posts to leverage podcast guesting for your B2B brand the right way.

You Should Feel Nervous Before Your Podcast Interview

Nervousness before a podcast interview is good. You should welcome it. Why? It motivates you to prepare. The most engaging podcast guests crush the interviews for 2 reasons: a. They prepare b. They are experienced speakers Often, it’s a combination of both. But if you’re just starting, it’s more than

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Stop Making These 3 Podcast Guesting Mistakes

After appearing on a podcast, some guests win new opportunities. But for the majority, that’s still far from the truth. 👇 Stop doing these 3 things to increase your odds: 1. STOP relying on the listener Very often, guests think that after their episode gets published, interested listeners will get

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Copy This Podcast Guest CTA Strategy

You should keep your podcast call to action natural. Use this formula to make your CTA sound natural AND perform well: At the end of most podcast interviews, the host will ask you where people can learn more about you and your business. And that’s when most guests mess up.

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Qualitative vs. Quantitative Metrics In Podcast Guesting

Qualitative & quantitative metrics in podcast guesting: Qualitative: – On calls, prospects seem more educated – People mention your brand across social media – More inbound speaking/podcast opportunities – Increase in the 3rd party recommendations – Positive feedback from your sales team Quantitative: – Interviews get mentioned as a lead

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Don’t Rely On Podcast Reach Estimates

When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally. Wait… WHAT? 3 years ago, I started Real Talks With Jacob to have conversations with interesting people. It was never my intention to grow it into a

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This Is How We Booked 2,500+ Interviews

Copy our podcast booking process. (This is how we’ve booked 2,500+ interviews) Step 1: Audience – Write down who you want to reach. Use job titles and industry. Step 2: Topics – Describe 3 topics that you can talk about relevant to your audience. Step 3: Presentation – Put together

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