Podcast Guesting Tips

More podcast appearances = More concise message Appearing on podcasts offers a few less common benefits. One of them is that it will sharpen your message. Let me explain. When you speak on podcasts, your thoughts and beliefs are challenged every time. You’ll be asked questions that you’ve never been

Podcast Guesting Campaign: Should you do it in-house or hire an agency? Here’s how to decide: 💥 Do it in-house if: – You have a person who can dedicate 4h/day to research, outreach, and scheduling – You have existing relationships with a few podcast guests – Podcast outreach, as a

What’s the secret behind podcast guesting ROI? It’s not a strategy. It’s the mindset… Most people who appear on podcasts make one big mistake: They expect that the episode drop itself will make the biggest impact. What’s wrong with that? Well, if you do that, you’re basically giving up control.

Podcast guesting campaigns don’t work in silos. Most B2B brands use other channels alongside their appearances. Why? When you appear on a podcast, the other channels you leverage serve as a multiplier. By using your other marketing channels, you’re simply not relying JUST on the audience of the podcast/host. No.

Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why’s this range so huge? It comes down to a few things: 1. Level of support Many agencies have 1 booking agent (or an account manager) handling 10+ customers at the same time. And whilst

Here’s a common B2B marketing scenario: You start → you see “no results” → you quit Most brands suck at overcoming the “no result” period. Whether it’s LinkedIn content, podcasting, or SEO, there is often a time when you start questioning your approach. Why? Because you thought that “things will

In the past 2 years, we’ve worked with 100+ speakers. And the ones who PREPARE see better results, faster. Period. Podcast interviews are a different kind of beast. Yes, you can just show up and talk but… …if you want to get the most out of each appearance, you better