Podcast Guesting Tips

Most PR agencies suck at booking podcast interviews. Why? They’re generalists. Here’s a service offering of a random PR agency I found: Awards Submissions Crisis Communications Management Corporate Social Responsibility Employee Communication Speaking Opportunities (incl. podcasts) Launches Media Relations (and 6 more) The above is a nice example of how

This will sound weird coming from me but… Podcast guesting shouldn’t be your ONLY marketing activity. There are simply too many things outside your control. The truth is, your podcast appearances will work the best if you have other marketing channels already established. Why? It allows you to take a

You can get yourself booked on podcasts. Without any podcast booking agency. But for what cost? In theory, securing podcast interviews is easy. You find a podcast, send an email, and that’s it… Right? Well… Reality is a bit different. Many of our customers tried podcast outreach inhouse and after

Same strategy – Different mindset – Different results NO: “We need to track performance of each podcast episode.” YES: “We need to consistently show up in front of our ICP.” NO: “What’s the exact audience size?” YES: “How much content can we create from this episode?” NO: “Only 100 people

Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier. Why? Because you have your own audience. You have leverage. If the host compares 2 potential guests – one with vs. one without an established audience, the first one has a HUGE

The right podcast interview cadence is one per week. But are you in control? It’s important to be mindful of your podcast interview frequency. Too low = No momentum Too high = Risk of burning out But here’s the thing… You control your own schedule. If you work with a

How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be. On one hand, you can just show up and talk. That’s it. No prep. This usually works well if you’re an experienced speaker, if you know