Podcast Guesting Tips

Snackable posts to leverage podcast guesting for your B2B brand the right way.

Don’t Lie In Your Podcast Guest Pitches

Podcast hosts hate when you say this… “I love your podcast” Why? – It’s simple. Most people who mention that email are lying. They use it to get the attention of the host. They think that it’ll make the host magically reply to them. They think that they are the

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What’s Your Unique Podcast Angle?

One of our customers is an Italian knight. For real. And here’s why podcast hosts love it: 👇 See, there are tons of entrepreneurs, Fortune 500 executives, best-selling authors, etc. Yes, they ARE successful but podcast hosts are flooded with pitches. They can choose from all these successful people but

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Stop Following The 2019 Podcast Guesting Playbook

What got you booked on podcasts in 2019, will damage your reputation today… 2019: 🔻 Pitching 3-5 topics in email 🔻 Spraying and praying 🔻 No personalization 🔻 Transactional 🔻 No follow up Then, the pandemic hit. Stages got closed, conferences got canceled. And podcast hosts started receiving 4-5X more

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Should You Appear On Brand New Podcasts?

Most people don’t want to appear on brand new podcasts as guests. As a rule of thumb, there’s nothing wrong about it… But there are exceptions: 👇 Before you decide to decline an interview opportunity, make sure you look into the 3 following areas: 💥 Who runs the podcast? Ryan

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Case Study: Using Podcast Guesting For Recruitment

Here’s an interesting insight: Recently, we onboarded a new customer…⁣ ⁣ Digital marketing agency, 160 employees, 22 years in business, awesome culture, CEO with a clear vision and drive.⁣ ⁣ They have TONS of insights to share on relevant podcasts.⁣ ⁣ Their goal? ⁣ 💥 To attract a great talent!⁣

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Most Listeners Won’t Reach Out To You

Appearing on podcasts is about providing value. Messages like this one close the loop. Well, sometimes… The truth is, you often don’t hear from the listeners even though they liked your episode. But it doesn’t mean the episode “didn’t work”. Think about the last time you listened to a podcast

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