Podcast Guesting Tips

Want to reach new audiences? Start speaking on existing podcasts as a guest. The chances are that there are 20-50 podcasts that target the EXACT audience you want to reach. And appearing on them as a guest is one of the most efficient ways to reach people who should know

Would you say ‘no’ to giving a speech to 300 people? You’d be crazy to decline… Especially, if people in the audience are your ideal buyers. The same goes for podcasts. People who tune into your podcast interview made a conscious decision to listen to YOU. They weren’t interrupted with

Want more people to contact you after your podcast interview? Understand that your episode is NOT their main priority. 👇 Here are 13 things people do while listening (4 is my favorite): 1. Writing an email 2. Lifting weights 3. Taking a shower 4. Walking a dog 5. Texting their

What are the biggest benefits of appearing on podcasts? According to our customers, these are the top 5: → Once the podcast interview is recorded, it’s discoverable online with no additional work from your end. Forever. → You effortlessly generate anecdotes and snippets that your sales team can weave into

Here’s a tactic used by some of our competitors: “We guarantee to book you only on the top 5% of podcasts.” Sure, it sounds cool but it’s also incredibly misleading. Podcast databases like ListenNotes (dot) com created their own podcast ranking metrics. And whilst I’d love to say that these

This might trigger some podcast hosts but… I think that all interview-based podcasts should be video podcasts. Audio-only is awesome but it’s also incredibly limiting. When you produce an audio-only podcast, you can’t fully take advantage of content repurposing. Sure, you can create audiograms and images. But compared to 2

Podcast guesting is not just for founders and executives… You probably work with talented people who have things to share. But do you trust them to represent your company? It comes down to mindset… Take LinkedIn content for example: Some companies love it when their employees post. Other companies are