Podcast Guesting Tips

Snackable posts to leverage podcast guesting for your B2B brands the right way.

Why Reach Doesn’t Matter In Podcast Guesting

“Jakub, I want to reach hundreds of thousands of people on podcasts!” If you care ONLY about the reach, buy a billboard. If you want to make an impact, go after relevancy: 👇 Your message on podcasts will land better if the audience is educated about your category. Here’s an

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Podcasts Allow You To Go Deep

What’s the longest podcast you’ve ever listened to? For me, it’s Dan Carlin’s Hardcore History. Over 6 hours! (If I remember correctly) ^ And this is what I love about podcasts. It’s THE format if you want to go really deep. Of course, you could watch a 6-hour video but

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Video Guest Pitch vs. Email Guest Pitch

Video pitch vs. Email pitch What works better? 👇 Here’s what I learned from the top 0.5% podcast host: “Video is great BUT… … email gets a reply faster.” Why is that? Simple. Although the video is more personalized and shows more dedication, it also creates friction. The host needs

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Winning The Biggest MRR Client After One Interview

Sometimes, the results come when you least expect them. This is how one of our customers won their highest MRR account. …And how it paid for his podcast campaign 9 times over. For context, our customer is a seed-stage SaaS company providing a cybersecurity solution. Our objective was to book

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5 Steps To Find The Most Relevant Podcasts

Looking for podcasts to appear on as a guest? It’s not that difficult… 👇 But ONLY if you follow this 5-step strategy: Step #1: Define your expertise Example: Sales Step #2: Go one level deeper Example: Outbound Sales Step #3: List 5 keywords related to your industry Example: “outbound sales”,

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Seed vs. Series A SaaS Companies On Podcasts

Seed vs. Series A (SaaS) Here are the 3 main differences when it comes to speaking on podcasts. 👇 This is how they describe their goals: Seed: Generate more revenue Series A: Generate demand 👇 These are the speakers: Seed: Founder/CEO Series A: Founder/CEO/Executive Both usually have a team around

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$70k From One Podcast Interview

Our customer generated $70k from just ONE interview. On a podcast, that gets under 500 listeners per episode. → Here’s how it happened: 👇 David sells a software platform for e-commerce entrepreneurs. The host of a second interview we booked him on is an agency owner working with e-commerce store

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8 Things To Prepare Before Your Interview

About to appear on a podcast? 👇 Here are 8 things to prepare before your next interview: – 10-min buffer time before and after on your calendar – Compelling lead magnet to convert the listeners – Stories and anecdotes relevant to your topic – Your call to action statement –

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Finding The Right Podcasts Is Not Easy

Finding the right podcast to appear on is NOT easy. If you underestimate this step, you will fail to secure any bookings. Here’s how to do it right: 💥 Matching your topics Being a marketer doesn’t automatically make you the right fit for every marketing podcast. Most podcasts lean towards

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3 Reasons Why You SHOULD NOT Leverage Podcast Guesting

Here are 3 reasons why you SHOULD NOT leverage podcast guesting as a strategy: 💥 You sell seasonal or time-limited products and services Let’s say you are organizing a one-time event… Using podcasts to promote it would be impossible. Why? You cannot control when the episode gets recorded and airs.

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It Takes 4-6 Months To See The Results

4 to 6 months. That’s how long it takes to see results from podcast guesting. Here are 5 reasons why: 💥 Setting everything up If you want to do things right, you need to do the following: – Decide on the target audience – Identify 3-5 topics – Prepare your

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