Podcast Guesting Tips

Snackable posts to leverage podcast guesting for your B2B brand the right way.

Podcast Guesting And Buying Intent

Someone listened to your podcast interview… They ignored all call to actions… And yet, they became customers… Why? 🤔 It’s simple. 💡 They weren’t ready to buy from you when they heard you for the first time. But your podcast interview did its job: 👉 It made a potential customer

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Why You Need To Start Small

Customer: “I want to appear on the Tim Ferriss Show.” Me: “Wow, okay. Have you ever appeared on a podcast? Customer: “Nope, not yet.” Me: “Ok, we need to talk…” Look, I understand you want to shoot for the stars. But here’s the thing: If you have no podcast guesting

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5 Methods To Promote Your Podcast Interview

How to promote your podcast interview. Here are my 5 favorite methods: Let’s start with the most obvious one: 💥 1. A Good Ol’ Text Post By far the easiest method to spread the word about your interview. Right after the interview, write down 3-5 topics you discussed. Then craft

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Most Podcast Guests Don’t Promote Their Interviews

Most podcast guests don’t promote their interviews. That’s a huge mistake. But why does that happen? 👇 Well, most people are NOT used to posting content. For me, posting on LinkedIn is easy because I do it every day. But for someone who posts once a month or doesn’t post

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Establishing Thought Leadership With Podcast Appearances

Podcast guesting is the fastest way to build thought leadership in your industry. Compared to just posting on LinkedIn or hosting your podcast, you’re becoming a part of an already-established channel. – The hosts shine the light on your expertise. – The hosts will go the extra mile to promote

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Why B2B Executives Appear On Podcasts?

More B2B executives are appearing on podcasts. Why? Time commitment & credibility. Especially in the SaaS space, executives understand that having a powerful personal brand leads to real business results. Now what makes appearing on podcasts different from producing your own content is how little effort it takes. Consider this:

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Most Podcast Guests Leave So Much On The Table

Most podcast guests leave so much on the table. As a result, they miss out on the most benefits. What’s the secret to success, then? Preparation! And it’s far from just preparing your topic, talking points, and answers. To see all the benefits of your podcast interview, you must learn

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