Podcast guesting campaigns don’t work in silos.
Most B2B brands use other channels alongside their appearances.
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you’re simply not relying JUST on the audience of the podcast/host.
You’re actively engaging with YOUR audience.
And that’s why it’s so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it’s a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you’ll see a positive ROI from your podcasting efforts way quicker.