Podcast Booking For B2B SaaS Founders & Executives
Generate demand and increase brand awareness by appearing on relevant B2B podcasts as a guest.
Trusted by leading B2B companies
HOW WE HELP
We book targeted podcast interviews for B2B SaaS founders & executives to generate demand and increase brand awareness.
The B2B buyer's journey has changed...
Every day, 1000’s of B2B founders & executives listen to podcasts to learn and get inspired. Are you part of a conversation?
WHY PODCAST GUESTING
By appearing on podcasts, you'll be able to...
- Increase the chances of your SaaS company being mentioned (and recommended) across dark social channels as more people become aware of you.
- Leverage the highly engaged audiences of the podcasts that you speak on.
- Create authentic & human touchpoints with your target audience at scale.
- Become known, liked and trusted within your target audience to increase sales efficiency and lower your CAC.
- Repurpose every episode into multiple videos, images, articles, or tweets.
- Increase your SEO profile through multiple high-quality backlinks from the podcast hosts.
- Network with podcast hosts which can lead to referral & partnership opportunities.
- Generate sales-enablement content to creatively follow up with your prospects.
Dan mcgaw, ceo & founder @ mcgaw.io
“A LOT of content!”
Podcasts were a really really low-energy lift for us to get the word out there and to be able to create a LOT of content. And not only that we create content IN the podcasts but we also use those podcasts to repurpose to be used elsewhere.
PROPRIETARY PROCESS
B2B SaaS Podcast Authority Tour
How we’ve booked over 1,500 interviews in the past 2 years
Bespoke Strategy & Research
We have a proven blueprint to matching you with the perfect podcasts which is based on thorough research designed around your individual needs.
Fully-Managed Outreach
Professional Coaching
Content & Distribution
1. ONBOARDING
Campaign Setup
During the first weeks, we define the audience requirements, craft 3-4 compelling topics, find the right podcasts, and build all campaign assets
2. BOOKING
Outreach
& Scheduling
Once your team signs off all the campaign materials, we start reaching out to the relevant hosts to secure first bookings.
3. PREPARATION
Coaching
& Support
We’ll help you be fully prepared before the first interview. Additionally, you and your team will learn 3 main ways to monetize your podcasts.
1,500+ podcast interviews booked...
A fully-managed podcast booking campaign
You meet with us for one hour and in four weeks, hosts start inviting you on their podcasts.
- 10 Podcast Bookings in 4 months per speaker, so you talk to the relevant audiences with the right cadence (more interviews are available).
- Bespoke Strategy & Research, so you talk to the relevant audiences on topics that serve your goals.
- Tailor-Made Profile Bio Page, so the podcast hosts can make a well-informed decision fast.
- Fully-Managed Outreach, so you don't have to think about how to position yourself as a perfect guest.
- Dedicated Podcast Booking Manager, so the recording gets scheduled with almost no input from your team.
- Access To SOP Coaching and SOP Academy, so you turn your podcast campaign into a wild success.
Book a call
Ready to speak on podcasts?
Use the calendar on this page to book a time that works for you.
In 30 minutes, you'll learn:
- If podcast guesting is a viable strategy for your B2B SaaS brand
- How other B2B SaaS companies leverage podcast guesting in their marketing strategy
- How our process works and when can you expect to see the results
What other B2B SaaS professionals say...
Alan Gleeson, Founder @ Work With Agility
“Exceptionally professional”
It’s been great to get opportunities to share my ideas and thoughts with so many different B2B SaaS podcasts around the world. Something that it would have taken me a really long time if I had been doing it myself.
Romi Davidor, Marketing Manager @ Stoke Talent
“Everything was on time”
As a marketeer, I work with dozens of vendors. And working with somebody that you can trust is very important because, in marketing, you don’t see results right away. You need someone that can adapt and do the best on their side. For that, I definitely recommend Speak On Podcasts.