Invited onto a podcast as a guest? 🎉
Let’s unpack one of the most important pieces of the puzzle:
Your topic: 👇
Yes, I know… You can talk about a lot of things.
But the key is to focus on just ONE topic at a time.
First, let’s pick the topic that:
💥 Fits perfectly the podcast you got invited on
💥 Supports your business and personal goals
Got one?
Now, choose the right angle for that specific podcast.
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for an HR podcast: Using podcast appearances to attract future employees
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for a B2B Marketing podcast: How to generate demand by speaking on podcasts
Not sure which *angle* is the best?
Here are a few tips:
💥 Listen to previous episodes
💥 Schedule a pre-interview call with the host
💥 Read reviews on Apple iTunes to see what the audience enjoys
Once you land your topic and angle well, congratulations.
You’re halfway to delivering an interview that makes an impact.
👇
In a nutshell:
Come up with a unique interview angle for each podcast you get invited on.
Hosts will appreciate it more and you’ll have more fun.