Most podcast guests leave so much on the table.
As a result, they miss out on the most benefits.
What’s the secret to success, then?
And it’s far from just preparing your topic, talking points, and answers.
To see all the benefits of your podcast interview, you must learn about the host too.
The hosts are superconnectors.
If they had a good experience interviewing you, they’ll be more than happy to make introductions.
It’s not a bait and switch, though.
Don’t appear on podcasts just to ask for introductions.
Appear on podcasts to provide value.
And all the good things will happen as a side-effect.