Appearing on podcasts is about providing value.
Messages like this one close the loop. Well, sometimes…
The truth is, you often don’t hear from the listeners even though they liked your episode.
But it doesn’t mean the episode “didn’t work”.
Think about the last time you listened to a podcast you liked.
Did you reach out to the host?
Did you reach out to the guest?
But now, you already know about them, their companies, and their expertise.
And the chance is that when you bump into their brand in the future, you’ll be more likely to convert.
It all comes down to producing content that your ICP finds valuable.
You won’t put a dollar value on each touchpoint throughout the journey but the fact that you’re consistently showing up and staying top of mind puts you leaps ahead of your competition.
Have a good weekend, everyone!