4 to 6 months.
That’s how long it takes to see results from podcast guesting.
Here are 5 reasons why:
💥 Setting everything up
If you want to do things right, you need to do the following:
– Decide on the target audience
– Identify 3-5 topics
– Prepare your presentation materials
💥 Finding the right podcasts
Once you know whom you want to reach and what topics you want to cover, you’re ready to find the right shows.
Here are some tools you can use:
– ListenNotes (my favorite)
– SparkToro
– Suggestions on Spotify (surprisingly very accurate)
💥 Receiving replies
Given you’ve reached out to hosts via email or social media, you now need to wait for their reply.
The bigger the show, the longer it takes to hear back.
Many hosts schedule time once every month to go through all guests’ suggestions, so don’t go crazy with follow-ups.
💥 Recording
If you’ve got this far – congratulations.
Usually, the recording time will be scheduled for 1 to 5 months in advance.
And that’s why THIS step is one of the biggest bottlenecks. But it’s okay. It’s just the nature of this channel.
Use the waiting time to do the following:
– Prepare for the recording
– Reach out to more hosts
– Network with hosts on social media
💥 Publishing
After the episode is recorded, then you need to wait for the host to publish it.
Waiting time for this varies A LOT.
Sometimes the biggest shows can ship it within a week.
And sometimes, you’ll need to wait for a couple of months.
👇🏻
In a nutshell:
If you need results tomorrow, choose a different strategy than podcast guesting.
But if your long-term brand perception is important to you AND you’re patient to see the results, appearing on podcasts is one of the best strategies currently.
You decide.