Impatient marketers hate podcast guesting.
Why?
Because the best results come after month #5…
Yep – it’s that never-ending battle:
“Invest for the future.”
VS.
“Invest for the now.”
The truth is, you should do both.
If you JUST focus on the future, your Q4 pipeline might dry up.
If you JUST focus on the now, you’re limiting your growth potential.
Podcast guesting—just like SEO or organic posting—takes time.
But 5 months from now, you’ll be happy that you committed today.
After appearing on a podcast, some guests win new opportunities. But for the majority, that’s still far from the truth. 👇 Stop doing these 3
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier. Why? Because you have your own audience.
Here’s a tactic used by some of our competitors: “We guarantee to book you only on the top 5% of podcasts.” Sure, it sounds cool
Here’s how to turn your podcast interview into content: 1. Wait for the episode to be released (usually ~1 month after the recording) 2. Once
Podcast guesting is the fastest way to build thought leadership in your industry. Compared to just posting on LinkedIn or hosting your podcast, you’re becoming
How to promote your podcast interview. Here are my 5 favorite methods: Let’s start with the most obvious one: 💥 1. A Good Ol’ Text
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.