Podcast hosts can be picky. And who can blame them? With the whole world moving online, more and more people are turning to podcasts on their own or by leveraging podcast booking services in an effort to increase their visibility and reach new audiences.
As a result, podcast hosts receive dozens—if not hundreds—of emails from potential guests. The trick is to make yourself stand out from the crowd. But how?
It all starts long before you speak to the host. Making an excellent first impression is vital, and it won’t come solely from the message you send. The first thing they’ll do is look you up to see who you are and decide if they want to work with you or not.
Podcast hosts want guests who understand their target audience, are able to clearly explain what they do, and have at least some online engagement (the more, the better).
That’s why it’s essential to optimize your online presence in advance. Here are 10 tips to help you do it—and immediately boost your chances of getting invited to appear on a podcast.
1. Update your profiles
It’s always a good idea to keep your profiles up to date, but if you’re trying to land a podcast appearance, this is especially important. Make sure to include all your recent experience!
2. Get a high-quality headshot
Podcasts may be all about audio, but a high-quality photo is essential to make a good first impression. We recommend hiring a photographer to get a nice and professional headshot.
3. Leverage previous appearances
If you’ve appeared on podcasts or any other type of media in the past, make the most of it! Mention these appearances on your social media pages and website, and provide links so people can check them out.
Find out how to turn past podcast appearances into engaging social media content and measure their PR effectiveness.
4. Start posting on a platform
If you’re not posting regularly, now’s the time to start. It doesn’t matter if it’s LinkedIn, Twitter, or Instagram. Pick a platform and make it a point to get some quality content out there.
5. Drive engagement
Once you start posting, you have to ensure that people are engaging with your content. There are many ways to track and improve this; try several strategies to see what works for you.
6. Connect with the host
Before reaching out via email, connect with the podcast host on social media. Follow them on Twitter or request to connect on LinkedIn, so that they know who you are in advance.
7. Share your success
Do you have any cool clients or awesome testimonials? Don’t keep them to yourself! Post about all your past successes to build credibility and show people that you know what you’re doing.
8. Create an intro video
Pictures speak louder than words—and videos speak even louder. If you really want to get people’s attention, record a short intro explaining your business and background.
9. Get some exposure
Any media exposure is better than none (within reason), and sometimes you have to go for the low-hanging fruit just to get your name out there. Never say no to an opportunity for exposure.
10. Be creative
Every company is different, and you have to figure out what works for yours. Brainstorm creative ideas for setting yourself apart, and incorporate them into your branding strategy.
Bonus – Social Media Branding Tips
Need some help establishing your brand on social media? Here’s where to start.
1. Unify your messaging
Your brand should be consistent across all your social media profiles. Make sure the content, style, and tone reflect your unique voice every time you post.
2. Use the same profile picture
Visual coherence is equally important. Remember that professional headshot? Use it on every profile! Linking your identity with your image builds brand recognition.
3. Differentiate yourself
You want your audience—and podcast hosts—to remember who you are. Establish a specific copywriting style, a tagline, or even signature emojis to differentiate your brand.
4. Stay active online
Once again, consistency is key. Post regularly, and stick to a schedule if it helps you stay accountable. You need to show that you’re actively engaging with people online.