Yes, you’ll generate leads by appearing on podcasts.
BUT! 💥
You shouldn’t treat it as a lead generation strategy.
You see… Just a fraction of the listeners will reach out right after listening to your episode.
And that’s okay.
Because after listening, more people will know your brand.
They might not have the buying intent when they’re listening.
But sooner or later, they’ll be in a position to buy.
And at that point, they already know your brand.
💡
Difficult to measure. But it works.
Here’s a common B2B marketing scenario: You start → you see “no results” → you quit Most brands suck at overcoming the “no result” period.
More B2B executives are appearing on podcasts. Why? Time commitment & credibility. Especially in the SaaS space, executives understand that having a powerful personal brand
Not sure if you are “interesting enough” for a podcast? Not sure if you have “something to share”? Here’s how you find out… 👇🏻 1️⃣
The right podcast interview cadence is one per week. But are you in control? It’s important to be mindful of your podcast interview frequency. Too
Some B2B brands succeed with podcast guesting. Some fail. Here are 7 reasons why: 👇 Mindset: 🔻 Company A: “We need to see how it
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes. Do this to to make
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.