Yes, you’ll generate leads by appearing on podcasts.
BUT! 💥
You shouldn’t treat it as a lead generation strategy.
You see… Just a fraction of the listeners will reach out right after listening to your episode.
And that’s okay.
Because after listening, more people will know your brand.
They might not have the buying intent when they’re listening.
But sooner or later, they’ll be in a position to buy.
And at that point, they already know your brand.
💡
Difficult to measure. But it works.
Most podcast guests leave so much on the table. As a result, they miss out on the most benefits. What’s the secret to success, then?
You can’t track the impact of each podcast’s appearance. But that DOES NOT make it a bad strategy. Here’s why. 👇 Most listeners don’t reach
Bad agency > Poor results > Money wasted 👇 Here are 7 areas to consider when hiring a podcast booking agency: 🎙 Podcast hosts speak
“Should I start my own podcast or become a guest on others?” Ideally, both. But if you’re not sure whether you’ll like “this audio format”,
Most podcast guests don’t promote their interviews. That’s a huge mistake. But why does that happen? 👇 Well, most people are NOT used to posting
Want more people contact you after your podcast interview? Understand, that your episode is NOT their main priority. 👇 Here are 13 things people do
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.