Yes, you’ll generate leads by appearing on podcasts.
You shouldn’t treat it as a lead generation strategy.
You see… Just a fraction of the listeners will reach out right after listening to your episode.
And that’s okay.
Because after listening, more people will know your brand.
They might not have the buying intent when they’re listening.
But sooner or later, they’ll be in a position to buy.
And at that point, they already know your brand.
Difficult to measure. But it works.