Why Reach Doesn’t Matter In Podcast Guesting

“Jakub, I want to reach hundreds of thousands of people on podcasts!” If you care ONLY about the reach, buy a billboard. If you want to make an impact, go after relevancy: 👇 Your message on podcasts will land better if the audience is educated about your category. Here’s an example. Imagine for a moment […]

Podcasts Allow You To Go Deep

What’s the longest podcast you’ve ever listened to? For me, it’s Dan Carlin’s Hardcore History. Over 6 hours! (If I remember correctly) ^ And this is what I love about podcasts. It’s THE format if you want to go really deep. Of course, you could watch a 6-hour video but the commitment to consume such […]

Video Guest Pitch vs. Email Guest Pitch

Video pitch vs. Email pitch What works better? 👇 Here’s what I learned from the top 0.5% podcast host: “Video is great BUT… … email gets a reply faster.” Why is that? Simple. Although the video is more personalized and shows more dedication, it also creates friction. The host needs to stop what they’re doing […]

Winning The Biggest MRR Client After One Interview

Sometimes, the results come when you least expect them. This is how one of our customers won their highest MRR account. …And how it paid for his podcast campaign 9 times over. For context, our customer is a seed-stage SaaS company providing a cybersecurity solution. Our objective was to book their founder on 12 podcasts […]

10 Ideas On What To Do After The Podcast Interview

The actual podcast interview is just the beginning. Yet, most guests treat it as a finish line. 🤦‍♂️ Here are 10 ideas on what to do AFTER your interview is done: 💥 Say Thank You – Send a thank you email or a message – Record a quick voice message and send it to the […]

5 Steps To Find The Most Relevant Podcasts

Looking for podcasts to appear on as a guest? It’s not that difficult… 👇 But ONLY if you follow this 5-step strategy: Step #1: Define your expertise Example: Sales Step #2: Go one level deeper Example: Outbound Sales Step #3: List 5 keywords related to your industry Example: “outbound sales”, “prospecting”, “outbound email” Step #4: […]

Seed vs. Series A SaaS Companies On Podcasts

Seed vs. Series A (SaaS) Here are the 3 main differences when it comes to speaking on podcasts. 👇 This is how they describe their goals: Seed: Generate more revenue Series A: Generate demand 👇 These are the speakers: Seed: Founder/CEO Series A: Founder/CEO/Executive Both usually have a team around them that helps with scheduling. […]

$70k From One Podcast Interview

Our customer generated $70k from just ONE interview. On a podcast, that gets under 500 listeners per episode. → Here’s how it happened: 👇 David sells a software platform for e-commerce entrepreneurs. The host of a second interview we booked him on is an agency owner working with e-commerce store owners. David’s platform CAN be […]

8 Things To Prepare Before Your Interview

About to appear on a podcast? 👇 Here are 8 things to prepare before your next interview: – 10-min buffer time before and after on your calendar – Compelling lead magnet to convert the listeners – Stories and anecdotes relevant to your topic – Your call to action statement – Mic and camera tested – […]

Finding The Right Podcasts Is Not Easy

Finding the right podcast to appear on is NOT easy. If you underestimate this step, you will fail to secure any bookings. Here’s how to do it right: 💥 Matching your topics Being a marketer doesn’t automatically make you the right fit for every marketing podcast. Most podcasts lean towards a specific topic or a […]