Stop ignoring your brand strategy | Jason Vana, SHFT Agency

https://www.youtube.com/watch?v=U1Huj70lHCw What’s the one marketing trend that you wholeheartedly disagree with? It is what I call the “Fluffluencers”. Trying to put out content that is high level, it’s fluffy, it’s more that motivational type content that maybe attracts a bunch of people but rarely attracts the right people. And so if you’re trying to do […]

B2B marketers must be curious | Nick Bennett, Alyce

https://www.youtube.com/watch?v=WfG41G4redA What’s the one marketing trend that you wholeheartedly disagree with? I would say one trend that I wholeheartedly disagree with is that everything should be measured. As a marketer. leaders want to measure everything. But I’m under the understanding and mindset that 80% should be tied to revenue, 20% to brand and experimental type […]

Brand awareness is not enough | James Carbary, Sweet Fish

https://www.youtube.com/watch?v=5aqDqz_bSgM What’s the one marketing trend that you wholeheartedly disagree with? Community without intimacy. So I think you’ve, you’ve got a lot of folks that are confusing community building an audience building. And brands should be doing both. Both are very good things, but they are very different things. So the things that you do […]

Don’t be afraid to take responsibility | Felicjan Rybka, Maxima Consulting

https://www.youtube.com/watch?v=B-IjGQtFNU0 What’s the one marketing trend that you wholeheartedly disagree with? Today, everybody talks about communities. All people say that you have to build the community, you got to get those people in. But I don’t believe it really makes so much sense. Because it takes a lot of work. You have to know what […]

Stop jumping from strategy to strategy | Paul Slack, Vende Digital

https://www.youtube.com/watch?v=uLrl7hvBhH0 What’s the one marketing trend that you wholeheartedly disagree with? I think one of the biggest trends that I see that I’m really not on board with is hyper focus on bottom of the funnel. And it just seems like with all the technology that’s out there today with intent data and things like […]

Marketers have a fetish for measurement | Tom Hunt, Fame.so

https://www.youtube.com/watch?v=6Bm6wknaK9M What’s the one marketing trend that you wholeheartedly disagree with? I think marketers have a fetish for measurement. And don’t get me wrong. Theres like nothing wrong with measuring stuff. But there is something wrong with measuring stuff if that gets in the way of the thing actually happening. The most important thing is, […]

Dark social doesn’t mean organic | Justin Rowe, Impactable

What’s the one marketing trend that you wholeheartedly disagree with? Dark Social is a big topic. And I actually do believe in dark social and demand gen. What I don’t believe in, which seems to be a big push is that that means organic. So I don’t believe that demand gen and dark social only […]

Demand gen won’t magically fix your issues | Tanja T√∂rnroos, CMOwashere

https://www.youtube.com/watch?v=LCCK8s99L7A What’s the one marketing trend that you wholeheartedly disagree with? Well, I’ve been thinking about this question a lot recently. And it’s not so much that it’s a marketing trends that I disagree with. But it’s a marketing trends that I feel like it’s misunderstood, which is the whole demand generation thing. So command […]

Are you measuring the right things ? | Alon Even, CMO as a service

https://www.youtube.com/watch?v=HrNxHUeFwRo What’s the one marketing trend that you wholeheartedly disagree with? In the early stages, you can’t just rely on short term strategies, like demand capture and hope for the best… I mean, you can use these strategies in order to drive initial growth up to around one or 2 million ARR. But you have […]