This might trigger some podcast hosts but…
I think that all interview-based podcasts should be video podcasts.
Audio-only is awesome but it’s also incredibly limiting.
When you produce an audio-only podcast, you can’t fully take advantage of content repurposing.
Sure, you can create audiograms and images.
But compared to 2 people talking on camera, it’s way less engaging.
The good news is that in the past 2 years of podcast booking, we’ve noticed that more and more hosts are choosing the video route.
And I can understand why.
It’s pretty much the same amount of work but with a way bigger upside.