All Interview-Based Podcasts Should Be Video Podcasts

This might trigger some podcast hosts but…

I think that all interview-based podcasts should be video podcasts.

Audio-only is awesome but it’s also incredibly limiting.

When you produce an audio-only podcast, you can’t fully take advantage of content repurposing.

Sure, you can create audiograms and images.

But compared to 2 people talking on camera, it’s way less engaging.

The good news is that in the past 2 years of podcast booking, we’ve noticed that more and more hosts are choosing the video route.

And I can understand why.

It’s pretty much the same amount of work but with a way bigger upside.

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