Bad agency > Poor results > Money wasted
👇 Here are 7 areas to consider when hiring a podcast booking agency:
🎙 Podcast hosts speak highly of them
You should be able to locate not only customer testimonials, but also testimonials from the hosts.
When the agency does a great job, hosts appreciate it and share their positive feedback.
🎙 Relevant testimonials
Most podcast booking agencies tend to focus on different niches.
Make sure the one you’re considering has experience working with people like you.
🎙 They have existing relationships
More relationships with hosts, less risk of the campaign going bad.
During the sales process, ask about how many interviews the agency booked in the past.
🎙 They drink their own Kool-Aid
See if someone from the founding team is appearing on podcasts as a guest.
It shows dedication and belief in their own process.
🎙 They coach their customers
Being an expert is not enough and appearing on podcasts is a skill.
The best agencies go the extra mile to make sure their customers are ready.
🎙 Their pricing makes sense
It’s impossible to deliver a premium booking experience for a low cost.
Pay attention when the pricing seems too low. Because usually, it is.
🎙 It just “feels right”
As with most relationships, even the client-agency relationship comes down to feeling.
When choosing your agency, make sure it “feels right” throughout the process.
Anything you’d add?