Curious how quickly you’ll see the results of your Podcast Guesting campaign?
There are 3 areas that influence that. Each with a different time frame.
💥 The quickest results will come from working directly with the podcast host.
Hosts are usually very well-connected people who can introduce you into their network, even if your episode is not live yet.
Make sure you nurture the relationship properly.
💥 The second fastest results will come from your existing audience.
Even before the episode is live, you can start warming up your network on social media and in email newsletter.
Share that you’ve recorded an episode on a podcast and it will be live soon.
💥 Lastly, there are the listeners themselves.
Sometimes, it can take up to 3-5 months before your episode gets published. But once it drops, you’ll see people reaching out to you.
This is usually the only reason people start appearing on podcasts and, as sadly, they ignore the previous two.
Make sure you leverage everything from your podcast appearances to the fullest.