Is your podcast guesting campaign working?
Here are 12 positive signals:
1. On calls, prospects are more educated
2. You get more LinkedIn connection requests
3. Podcasts get mentioned as a lead source
4. Increase in website traffic
5. Increase in branded search
6. Shorter sales cycle
7. More referrals
8. More job candidates
The last 4 benefits are less tangible:
9. Your message is more concise
10. You became a better speaker
11. You’re more confident
12. You build more relationships
The bottom line is this:
Most of what you achieve by appearing on podcasts is not measurable, yet it helps you and your business grow.
That’s why the biggest B2B tech brands of today host their podcast or/and appear on others.